Mexico Collection · Piece 01

The axolotl, in silver.

NELHUA’s first charm. Coming soon to Kickstarter.

Silver axolotl charm with pink enamel on the gills Render: product concept image
Our commitment

10%

of profits will go to the axolotl.

We’ll donate 10% of the profits from every charm to conserving the species it represents. Once NELHUA starts selling, we’ll donate 10% of the profits from every charm to conserving the species it represents. We haven’t signed with an organization yet. When we do, this is where you’ll see who receives the donation, how much, and the receipt.

Aerial view of chinampas and canals at sunrise

.925 sterling silver

Made to be worn every day.

Back of the charm, in plain silver
The charm seen from the front, the back and the side

A touch of pink

Enamel on the gills, just like a real axolotl.

Close-up of the head and the gills with pink enamel

18 mm tall

About 0.7 in, not counting the bail.

The charm from the front with an 18-millimeter dimension line

An animal found only in Mexico

In the wild, the axolotl lives in just one place on Earth: the canals of Xochimilco, in Mexico City.

It smiles, but it’s critically endangered

Very few remain in the wild. The IUCN lists it as critically endangered.

That’s why we’re starting here

Every NELHUA charm represents a real species, and with each one we commit to supporting its conservation.

What is NELHUA

Jewelry with a species behind it.

NELHUA is a Mexican jewelry brand inspired by biodiversity. Each piece represents a real animal and tells its story. We’re starting in Mexico with the axolotl, and the plan is to keep going with more species and more regions.

.925Sterling silver
01First piece
The charm from the front on a chain, next to its back
Up close

Axolotl Charm

What’s already set for the first piece. We’ll confirm the final weight once we approve the physical sample.

Axolotl Charm seen from the front
Axolotl CharmMexico Collection · Piece 01
Tell me when it launches
No legs, on purpose

A cleaner silhouette that’s more comfortable to wear. It’s a design choice.

Packaging included

We’re designing it with a rigid box and a pouch, ready to gift.

Species card

Every charm will come with a card that tells its animal’s story.

Size

18 mm tall (about 0.7 in), not counting the bail. We’ll publish the weight once the physical sample is approved.

Reasons to want one.

In case you needed one.

Why not?

Sometimes that’s all the reason you need.

For your favorite person

Or your favorite kid. We won’t tell.

Because you have good taste

And somebody had to do the axolotl justice.

Because it’s one of a kind

An animal found only in Mexico deserved a jewel of its own.

Because it does some good

We’ll donate 10% of profits to its conservation.

Because more are coming

The axolotl is the first in the collection. Start at the beginning.

Questions

What you’re probably wondering.

And what we don’t know yet, we’ll tell you too.

There’s no confirmed date yet. It will launch on Kickstarter, and the people on the email list will hear first.

The price isn’t set yet. We’ll announce it to the email list first, before launch.

.925 sterling silver, with pink enamel on the gills. The design is faceted, low-poly style.

Because it lets us produce the first edition with the support of people who truly want it, without guessing how many pieces to make.

To axolotl conservation. We don’t have a signed partner organization yet. When we do, we’ll publish who it is, how much is donated, and the receipt.

Yes. The axolotl opens the Mexico Collection, and the plan is to add more species, from Mexico and from other regions.

Shipping details will be confirmed in the Kickstarter campaign.

We only use it to tell you about the launch and how the project is going. You can unsubscribe anytime.

Coming soon to Kickstarter

Be one of the first to have it.

Leave your email below and we’ll let you know the day it launches on Kickstarter.